Marketing

Marketing with Google Ads

Friday, Feb 26, 2021 by Scott Spence Marketing, Online, Location

Marketing your training courses is a constant effort of looking for the customers where ever they may lurk. For those organisations without the heft to place billboards up and signs on busses we need to resort to more targeted advertising. In steps Google, Facebook and linkedin. The following gives you tips about how to market successfully to your customers using Google. This is both an art and science. Try different things that your competitors have not, be consistent and track progress to work out what is delivering results.

How to use Snippet, Extension and Promotion Content

Saturday, Jul 7, 2018 by Scott Spence Content, Snippet, Promotion, Marketing

Snippet content Snippet is a content type that provides content that can be incorporated into emails and PDFs. It enables common messages to be concentrated into one content record to be used in multiple places. Usually this is content that is not dependent on a particular course category, location nor provider. This is content that is whole business related, needs to be included in multiple emails/PDFs but if hard-coded into these documents would require much effort to change should it be updated.

Get more students to pay for your courses

Wednesday, Mar 1, 2017 by Scott Spence Marketing

Training Organisations who deliver short courses are particularly sensitive to ensuring they maximise the numbers of students on a course. The way that CourseSales.com allows and then prevents courses from being overbooked is by tracking the number of registrations and as a course becomes near to full warns with the word ‘Limited’ and then, once the course is full the document form buttons are removed and the word ‘Full’ is displayed.

Marketing

Marketing with Google Ads

How to use Snippet, Extension and Promotion Content

Get more students to pay for your courses

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