Shorten a URL

Tuesday, May 10, 2016
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When sending sms it pays to make them short. Using abbreviations and emoticons are some of the ways to do this. Additionally links, which can use up valuable space in a message can also be shortened by using the ‘URL Shortening’ option in a process rule. Note that URL shortening will only occur in emails - not PDFs.

By default there is no shortening however you can choose to apply Google’s shortening service to the email. It will convert the following:

Link type Before URL shortening After URL shortening

Plain url, unlinked

  • <a href="http://www.coursesales.com">http://www.coursesales.com</a>
    changes to something like
  • http://goo.gl/6PxgKH

Text with a link

  • <a href="http://www.coursesales.com">This is a link</a>
    changes to something like
  • <a href="http://goo.gl/6PxgKH">This is a link</a>

Secure url, unlinked

  • <a href="https://www.coursesales.com">http://www.coursesales.com</a>
    changes to something like
  • https://goo.gl/6PxgKH

Long, secure url, unlinked

Long, secure url, linked

Domain, with www

Will not convert

Domain without www

  • coursesales.com

email address

FTP address

Existing shortened URL

mailto address

  • mailto:scott.spence@coursesales.com

Goo.gl analytics and QR code creation

Google shortening also offers additional services, namely the option to analyze the the views and other statistics of those who follow the link. To do this just add ‘+’ to the end of the URL eg http://goo.gl/6PxgKH becomes http://goo.gl/6PxgKH+, the following is an example of the analytics you might see: